March 17th

Urban Sports Week Amsterdam officially launched

With some epic stunts the kick off was given for the first edition of Urban Sports Week Amsterdam at the Museum Square today.

USWA Kick Off event


Athletes from inline skating, BMX, skateboarding, 3x3 basketball, bouldering and freerunning gave a sneak preview of the action coming to Amsterdam from April 28 – May 2, performing a series of tricks at the I Amsterdam letters.


Amsterdam alderman of sports Eric van der Burg attended the presentation of Urban Sports Week Amsterdam, taking place on multiple locations in neighborhoods all over Amsterdam. Van der Burg: "Amsterdam aims to become one of the most prominent Urban Sports Cities in Europe. Urban Sports Week Amsterdam is the first step to realize that ambition."


USWA is an initiative of the municipality of Amsterdam, Topsport Amsterdam, sports marketing agency TIG Sports and a large number of urban communities. Alderman Van der Burg: “Urban sports are booming. On the Zeeburgereiland we will create an urban sport zone of 3.100 m2. Starting in the spring of 2017 this will be place where skaters, BMX riders and other urban athletes can enjoy themselves. Urban Sports Week Amsterdam perfectly fits our ambition of getting more kids to become active in playing sports. Ahead of USWA pupils of 75% of the secondary schools in Amsterdam will take part in urban sports via the sports stimulus program Topscore.”


USWA partners with T-Mobile and Sony Xperia

During the presentation at the Museum Square 2 partners were announced. T-Mobile and Sony Xperia have committed to the first edition of the event.


TIG Sports’ Marnix Drysdale expects Urban Sports Week Amsterdam to grow further. "The idea has been adopted with a lot of enthusiasm. The first edition will be small scale but we aim to grow the event over the next couple of years. Increasingly urban sports are been taken seriously, also by international sporting organizations. New sports which have been recently or will be added to the Olympic Games all have an urban factor.”


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