March 30th

USWA announces smart as launching partner

Urban Sports Week Amsterdam has presented its third launching partner. Smart Nederland kicks off its partnership with a cool teaser.

smart launching partner USWA


"USWA stands for urban, fun and sports. That’s the ideal combination for the exciting urban car brand smart. Like the other partners and the organization we see a lot of potential in this new event for the city of Amsterdam", said Manager Marketing & Brand Communication Mercedes-Benz Nederland Peter Zijlstra.


To illustrate the cooperation with Urban Sports Week Amsterdam smart created a teaser featuring Dutch BMX rider Emile Bouwman, jumping over a smart. The clip was made in collaboration with GoPro, which is partner in video production of USWA.


Earlier it was announced that T-Mobile and Sony Xperia wil be supporting USWA as main sponsors. “For USWA it’s a great boost to have these renowned brands showing their support for this young event”, said TIG Sports’ Marnix Drysdale.