"USWA stands for urban, fun and sports. That’s the ideal combination for the exciting urban car brand smart. Like the other partners and the organization we see a lot of potential in this new event for the city of Amsterdam", said Manager Marketing & Brand Communication Mercedes-Benz Nederland Peter Zijlstra.
To illustrate the cooperation with Urban Sports Week Amsterdam smart created a teaser featuring Dutch BMX rider Emile Bouwman, jumping over a smart. The clip was made in collaboration with GoPro, which is partner in video production of USWA.
Earlier it was announced that T-Mobile and Sony Xperia wil be supporting USWA as main sponsors. “For USWA it’s a great boost to have these renowned brands showing their support for this young event”, said TIG Sports’ Marnix Drysdale.