May 01st

T-Mobile and Sony Xperia continue partnership Urban Sports Week Amsterdam

After a successful first edition of the Urban Sports Week Amsterdam (USWA) in 2016, T-Mobile and Sony Xperia have renewed their sponsorship for the second edition from 5-9 July 2017 as presenting partners.

In addition, both parties are sponsor of the FIBA 3x3 Europe Cup. From 7-9 July, twelve men's teams and twelve women's teams will compete to win the European 3x3 basketball title on Museum Square.

Prominent events featuring at USWA are The Dutch Championships Boulder, Amsterdamn Open (Skateboarding) and the FIBA Europe Cup. The program also includes BMX, Inline Skating, Breakdancing, Slacklining and Crossfit. These spectacular events will be taking place at multiple locations across the city. The main location of the event will be the Museum Square.


The FIBA 3x3 Europe Cup promises to be an international basketball party. In addition to the arrival of the best 3x3 basketball players of Europe DJ's, dunk contests, side events and entertainment will be added to ensure that the European Championships will be an unforgettable experience for everybody.


“We are very pleased with this strong partnership”. Marnix Drysdale (TIG Sports) explains that this kind of commitment is crucial for the Urban Sports Week Amsterdam. “Last year we launched the event with T-Mobile and Sony Xperia. We are ambitious and share a common vision to successfully grow USWA into one of the leading urban events in Europe. We are currently developing some very exciting new additions to the event and in doing so, are working closely with both presenting partners, the City of Amsterdam, Topsport Amsterdam and the local urban communities. The continued commitment of T-Mobile and Sony Xperia is crucial to realize the growth that we are commonly aiming for”.       


“Sony Xperia is especially excited to be a presenting partner with T-Mobile again this year. USWA is the perfect event to see our flagship phone’s key feature, the Super Slow Motion Camera function in action.” Michiel Okma Director Sony Mobile Benelux.


The Urban Sports Week Amsterdam (USWA) is a week full of fun, sports and spectacular shows right in the heart of The Netherlands’ capital city Amsterdam. From 5-9 July 2017, Amsterdam provides the stage for both beginners and professional athletes in urban sports.


For five completely action-packed consecutive days, all urban sports will showcase their sport to a broad audience. There will be numerous competitions, clinics and demonstrations in BMX, Inline Skating, Freerunning, Skateboarding and many other sports. The Urban Sports Week Amsterdam is an initiative of the City of Amsterdam, Topsport Amsterdam, TIG Sports and urban communities in the city. The main location of the event will be the Museum Square. This iconic square will also host the FIBA 3x3 Europe Cup 2017 from 7 to 9 July.