June 19th

Moco Museum Official Supplier Urban Sports Week Amsterdam

Wednesday 14 June 2017- Urban Sports Week Amsterdam (USWA) and the Moco (Modern Contemporary) Museum are starting a collaboration ahead of next month’s urban sports event at the Museum Square. During the event Moco will provide the VIP hospitality venue and welcome all invited guests and relations of USWA and FIBA 3x3 Europe Cup Basketball.

Moco wants to make a wide range of modern and contemporary art available to the public. Moco focuses on proven pioneers and protagonists, the so-called” Rock Stars of Art” within various art movements. The deep involvement in street art fits perfectly with the street sports of USWA. With exciting exhibitions and high-profile guest curators, Moco fulfils the need of a large audience. They wish to take a glance into the art world which is usually hidden to the public.
By opening the museum’s garden for the guests of USWA and the FIBA Europe Cup, the venue does just that, explains Museum Director Kim Logchies: “We feel connected with urban sports. Although the scene is rapidly growing, we can relate to the pioneers of the sport as we focus on proven pioneers in art. By being part of the USWA we specifically want to introduce a broader audience to art and show them the beauty of it.”
Guests of partners and sponsors of the event will be welcomed in Moco’s garden. They will be offered a tour of the museum and have a drink before watching several basketball matches at the centre court.
Marco Gerris, artistic director ISH Dance Collective and Ambassador of USWA is pleased with the cooperation: "Sport, Art and Lifestyle come together during the USWA. Working with Moco gives us the opportunity to introduce young visitors of USWA to art. Moco is a great museum and is located at Museum Square in the heart of Amsterdam. It perfectly fits the values of USWA. I love visiting the museum and look forward to this partnership!"
The Urban Sports Week Amsterdam is a week full of fun, sports and spectacular shows right in the heart of The Netherlands’ capital city Amsterdam. From 5-9 July 2017, Amsterdam provides the stage for both beginners and professional athletes in urban sports.

For five completely action-packed consecutive days, all urban sports will showcase their sport to a broad audience. There will be numerous competitions, clinics and demonstrations in BMX, Inline Skating, Freerunning, Skateboarding and many other sports. The Urban Sports Week Amsterdam is an initiative of the City of Amsterdam, Topsport Amsterdam, TIG Sports and urban communities in the city. The main location of the event will be the Museum Square.
This iconic square will also host the FIBA 3x3 Europe Cup 2017 from 7 to 9 July. Twelve men and twelve women teams compete for the European title of the 3 x 3 basketball. The Europe Cup is organized by the sports marketing agencies TIG Sports and House of Sports, in cooperation with the Dutch Basketball Federation and Topsport Amsterdam. Apart from the Europe Cup in 2017, the FIBA also assigned the FIBA 3x3 World Cup 2019 to Amsterdam.



More information about USWA: Simon Keijzer - 0031(0)654754405
More information about FIBA 3x3 Europe Cup: Lidwien Mentink – 0031(0)613989059