July 03rd

SLAM! Official Media partner Urban Sports Week Amsterdam

Monday 3rd July – Radio station SLAM! Is the official media partner of Urban Sports Week Amsterdam (USWA), which will be held across the capital between 5th – 9th July.

SLAM! will promote USWA as much as possible during their radio shows. During Igmar’s evening program listeners will have the chance to win tickets for the FIBA 3x3 Europe Cup finals, clinics and goodies. You can listen to Igmar’s show between 19.00 and 22.00 from Monday till Thursday.


Music which is played at SLAM! is mainly focused on young adults who find themselves in an experimental phase in their life’s, in which nothing is fixed and everything is possible. The target group fits seamlessly with the urban lifestyle. In urban sports such as Inline Skating, Skateboarding, BMX freestyle, free-running and breakdancing, it is also about finding and breaking boundaries.


Anton van Lieshout, Broadcasting director of SLAM! says: “Without energy there are no successful sporting achievements. SLAM! has a very energetic music mix that perfectly fits your day’s rhythm. Whether you are going for an early morning run or you have a tough basketball training in the evening, music is the ideal mental preparation for any sporting activity.”


Marnix Drysdale says on behalf of the organisation of USWA: “We are very pleased to welcome SLAM! as media partner of the Urban Sports Week Amsterdam. SLAM! has made a spectacular growth last year and has now reached an impressive range among the USWA target group. We share the ambition to become part of the lifestyles of this younger audience. Hopefully this will be the start of a long-term partnership.”


About Urban Sports Week Amsterdam:

From the 5th till the 9th July 2017, Amsterdam will be the stage for the second edition of the Urban Sports Week Amsterdam (USWA). At locations spread across the capital, a large number of events will take place, ranging from competitions and championships to demos and clinics in Urban Sports such as BMX, Inline Skating, Skateboarding, Free-running and Bouldering. During USWA, urban sports, lifestyle and culture come together. The Urban Sports Week Amsterdam is an initiative of the city of Amsterdam, Topsport Amsterdam, TIG Sports and urban communities in the city. Museum square will be the main location of this year’s event. At this iconic place, the FIBA 3x3 Europe Cup 2017 will take place between the 7th and 9th July. Teams will be competing for the 3x3 Basketball European title.



For more information about USWA: info@urbansportsweek.nl